What types of content can Google AI Mode generate?

Google AI Mode now supports generating documents (reports, summaries), code (any language), and interactive tools (calculators, forms) directly in the search interface—search becomes a workspace without leaving Google.

How does Google AI Mode affect traditional search advertising?

AI Mode reduces users' need to click external sites, potentially impacting click-based ad revenue. Google is exploring new monetization models including paid subscriptions for AI-generated content and enterprise API integration.

What distinguishes Google AI Mode from ChatGPT and Perplexity?

Google AI Mode is embedded in the world's largest search engine with unmatched real-time indexing and user traffic. ChatGPT and Perplexity are standalone products requiring users to actively visit—an enormous distribution gap.

— AI DAILY

Sources

MarketingProfs
Google Search Blog
Search Engine Land
MarketingProfs